Otis Redding Museum

Client

POC

Services

Installation, Branding, Motion

We are currently working on a proposal for the newly developed Otis Redding Museum in Downtown Macon by adding cutting edge visual installations and interactive kiosks that will enhance the vistor experience and leave a lasting impression of the award winning artists legacy for future generations.

Logo

The logo is inspired by vintage film reels and symbolizes a mother figure with open arms.

We designed a vibrant color palette that can be paired in various combinations, enhancing usability and allowing the visual identity to adapt seamlessly to different case study presentations. The rich palette also reflects the agency’s creativity.

The UI design elements are directly connected to the logo, incorporating rounded corners, which are a key feature of its design. Our aim was to expand the brand’s visual identity into the digital sphere, ensuring coherence and consistency across all media.

We developed a design system derived from the core elements of the brand, such as the logo. As part of this system, we created secondary design elements, including masks, which are enlarged sections of the logo. These elements allow for greater flexibility while maintaining a cohesive visual identity across various applications.